Hong Kong News

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Monday, Mar 01, 2021

Hong Kong is no longer ‘Asia’s World City’. Time for a radical rebranding

Hong Kong is no longer ‘Asia’s World City’. Time for a radical rebranding

Protests have eroded or made irrelevant the branding values first promoted nearly 20 years ago. Hong Kong’s brand needs rejuvenation, something that better showcases its different viewpoints, customs and even its colonial past.
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