Hong Kong News

Nonpartisan, Noncommercial, unconstrained.
Saturday, Feb 24, 2024

Visitors to Hong Kong will receive offers from 130 outlets: Tourism Board

Visitors to Hong Kong will receive offers from 130 outlets: Tourism Board

Offers part of board’s HK$100 million promotional campaign to revive travel after lifting Covid-related curbs.

The Hong Kong Tourism Board has unveiled more details about its promotional bid to lure back visitors, as well as its plan to hold an 18-day Lunar New Year mega event along Victoria Harbour following the recent resumption of quarantine-free travel between the city and mainland China.

The board on Thursday said visitors would receive offers from more than 130 attractions, restaurants and retail outlets as part of its HK$100 million (US$12.8 million) promotional campaign to revive travel to the city, which was closed off for almost three years due to the Covid-19 pandemic.

According to a source, Chief Executive John Lee Ka-chiu will announce more details about the campaign, including additional information on an initiative to give tourists vouchers to redeem drinks at more than 100 restaurants, bars and hotels across the city.

Visitors will receive offers from more than 130 attractions, restaurants and retail outlets.

Lee earlier said the city would revive tourism by launching a promotional exercise in February, when more visitors and business travellers were expected to return.

To welcome the Year of the Rabbit for Lunar New Year, which is on January 22, the board will organise a large-scale sightseeing event along Victoria Harbour from next Thursday to February 5.

The event will include giant installations of a “lucky rabbit” and Victoria Harbour-themed artwork in Central, Admiralty, Wan Chai and Tsim Sha Tsui.

“Chinese New Year celebrations this year will be the first mega event after the resumption of cross-boundary travel,” executive director Dane Cheng Ting-yat said.

Hong Kong and the mainland resumed quarantine-free travel on January 8, after the central government dropped its zero-Covid policy.

A board spokeswoman said gradual recovery for the tourism sector was expected after factors such as airline capacity, shortage of manpower and an uncertain economic outlook were addressed.

“In light of the latest situation, it is expected that visitors will mainly come from certain markets, including the mainland and Southeast Asia,” she said.

“Therefore, [the board] will step up its promotion efforts in phases according to the actual situation of individual markers to ensure that the resources are well spent and maximise the effectiveness of promotional initiatives.”

Other strategies also include engaging celebrities, influencers and businesses leaders to spread positive messages about Hong Kong to the mainland and Southeast Asian markets.

The board will also hand out 500,000 air tickets worth HK$2 billion, which were budgeted by the Airport Authority three years ago, to bring travellers back to the city.

Fanny Yeung, executive director of the Travel Industry Council, said the measures were “comprehensive”, but urged authorities to provide more concrete details on how to engage industry leaders from local and overseas markets to promote tourism.

While Hong Kong still has a compulsory mask mandate, Yeung said she believed this would not pose a huge obstacle to visitors from short-haul destinations, such as those from Thailand and Japan.
Hong Kong has introduced a HK$100 million promotional campaign to revive travel to the city.


“Even in Bangkok and Japan, people are still wearing masks … But [other places] like the United Kingdom, Europe and the United States, people may not be fine with wearing masks because they don’t wear masks there,” she said.

Freddy Yip Hing-ning, president of the Hong Kong Travel Agent Owners Association, urged authorities to introduce more financial incentives to encourage airlines to operate a greater number of flights to the city.

“I do suggest that the Hong Kong government work out some subsidy schemes, such as waiving or reducing some of the costs for airlines, like parking and other airport fees,” he said.

“They don’t just [benefit] local airlines like Cathay Pacific Airways, but also airlines that would like to resume flights to Hong Kong … then the tourism business will definitely go up again.”

According to the board, about 2,400 to 4,500 travellers came to the city each day when inbound arrivals were required to undergo a three-day medical surveillance period.

The figure increased to more than 10,000 a day after the restrictions were dropped, including a “slight increase” in leisure travellers since the lifting of all inbound control measures.

In 2019, mainlanders accounted for the majority of the 55.9 million tourists that visited Hong Kong.

Meanwhile, the Nansha Ferry Port at Guangzhou will gradually resume service between Nansha and Hong Kong from Friday. Two inbound and outbound ferries will run daily between the port and the China Ferry Terminal in Tsim Sha Tsui.

In a separate development, a “travel zone” comprising several travel agencies located in CMB Wing Lung Bank Centre in Mong Kok reopened on Thursday.

Gianna Hsu Wong Mei-lun, chairwoman of the Travel Industry Council, said its return showed the sector was recovering.

“But the road is not easy. There is [limited] airline capacity, while other supporting facilities are not fully ready … We expect to recover by 2024,” she said. “Now we see that people are eager to go back to the mainland … and our agencies are preparing trips there.”

Newsletter

Related Articles

Hong Kong News
0:00
0:00
Close
It's always the people with the dirty hands pointing their fingers
Paper straws found to contain long-lasting and potentially toxic chemicals - study
FTX's Bankman-Fried headed for jail after judge revokes bail
Blackrock gets half a trillion dollar deal to rebuild Ukraine
Steve Jobs' Son Launches Venture Capital Firm With $200 Million For Cancer Treatments
Google reshuffles Assistant unit, lays off some staffers, to 'supercharge' products with A.I.
End of Viagra? FDA approved a gel against erectile dysfunction
UK sanctions Russians judges over dual British national Kara-Murza's trial
US restricts visa-free travel for Hungarian passport holders because of security concerns
America's First New Nuclear Reactor in Nearly Seven Years Begins Operations
Southeast Asia moves closer to economic unity with new regional payments system
Political leader from South Africa, Julius Malema, led violent racist chants at a massive rally on Saturday
Today Hunter Biden’s best friend and business associate, Devon Archer, testified that Joe Biden met in Georgetown with Russian Moscow Mayor's Wife Yelena Baturina who later paid Hunter Biden $3.5 million in so called “consulting fees”
'I am not your servant': IndiGo crew member, passenger get into row over airline meal
Singapore Carries Out First Execution of a Woman in Two Decades Amid Capital Punishment Debate
Spanish Citizenship Granted to Iranian chess player who removed hijab
US Senate Republican Mitch McConnell freezes up, leaves press conference
Speaker McCarthy says the United States House of Representatives is getting ready to impeach Joe Biden.
San Francisco car crash
This camera man is a genius
3D ad in front of Burj Khalifa
Next level gaming
BMW driver…
Google testing journalism AI. We are doing it already 2 years, and without Google biased propoganda and manipulated censorship
Unlike illegal imigrants coming by boats - US Citizens Will Need Visa To Travel To Europe in 2024
Musk announces Twitter name and logo change to X.com
The politician and the journalist lost control and started fighting on live broadcast.
The future of sports
Unveiling the Black Hole: The Mysterious Fate of EU's Aid to Ukraine
Farewell to a Music Titan: Tony Bennett, Renowned Jazz and Pop Vocalist, Passes Away at 96
Alarming Behavior Among Florida's Sharks Raises Concerns Over Possible Cocaine Exposure
Transgender Exclusion in Miss Italy Stirs Controversy Amidst Changing Global Beauty Pageant Landscape
Joe Biden admitted, in his own words, that he delivered what he promised in exchange for the $10 million bribe he received from the Ukraine Oil Company.
TikTok Takes On Spotify And Apple, Launches Own Music Service
Global Trend: Using Anti-Fake News Laws as Censorship Tools - A Deep Dive into Tunisia's Scenario
Arresting Putin During South African Visit Would Equate to War Declaration, Asserts President Ramaphosa
Hacktivist Collective Anonymous Launches 'Project Disclosure' to Unearth Information on UFOs and ETIs
Typo sends millions of US military emails to Russian ally Mali
Server Arrested For Theft After Refusing To Pay A Table's $100 Restaurant Bill When They Dined & Dashed
The Changing Face of Europe: How Mass Migration is Reshaping the Political Landscape
China Urges EU to Clarify Strategic Partnership Amid Trade Tensions
The Last Pour: Anchor Brewing, America's Pioneer Craft Brewer, Closes After 127 Years
Democracy not: EU's Digital Commissioner Considers Shutting Down Social Media Platforms Amid Social Unrest
Sarah Silverman and Renowned Authors Lodge Copyright Infringement Case Against OpenAI and Meta
Why Do Tech Executives Support Kennedy Jr.?
The New York Times Announces Closure of its Sports Section in Favor of The Athletic
BBC Anchor Huw Edwards Hospitalized Amid Child Sex Abuse Allegations, Family Confirms
Florida Attorney General requests Meta CEO's testimony on company's platforms' alleged facilitation of illicit activities
The Distorted Mirror of actual approval ratings: Examining the True Threat to Democracy Beyond the Persona of Putin
40,000 child slaves in Congo are forced to work in cobalt mines so we can drive electric cars.
×