“After careful consideration, we’ve taken the difficult decision to suspend our London Heathrow – Hong Kong services and close our Hong Kong office,” the statement read.

The UK airline added that several factors contributed to its decision, including, on the basis of Russian airspace remaining closed, that Heathrow-Hong Kong-Heathrow flight times would be at least one hour longer, and that in 2019, Virgin Australia ended Hong Kong-Melbourne and Hong Kong-Sydney services, reducing the number of connecting customers to and from Australia.

Virgin told trade members in a separate message that the Hong Kong route was on a trend of declining profitability even before the pandemic.

“We’re constantly reviewing the performance of our network and as part of our long term strategy of being sustainably profitable,” the airline said in a memo to corporate customers seen by Bloomberg. “We’re committed to only flying profitable routes.”

Around 46 Virgin Atlantic jobs will be impacted, consisting of a mix of office staff and cabin crew.

Virgin Atlantic apologized for any inconvenience caused to affected customers.

“We’re very sorry for the disappointment caused to our loyal customers on this route and anyone booked to travel from March 2023 will be offered a refund, voucher or the option to rebook on an alternative Virgin Atlantic route,” Virgin said in its statement.

Virgin Atlantic hasn’t operated any passenger flights to Hong Kong since December, after the city banned all flights from the UK during the depths of Covid. However the carrier is the first major airline to actually pull out since American Airlines Group Inc. quit the hub late last year.

Virgin said it still intended to resume flights to Shanghai.