Over 29,000 tickets have been sold to date, while 6,000 spectators are set to be hosted on Friday night as part of the Sevens’ community outreach programs.

Attendance is set to top 34,000 on the opening night, with the organizers hoping for similar figures throughout the weekend.

The Union said that international demand is also climbing back to pre-pandemic levels, as over 20 percent of tickets purchased in the public sale are from overseas purchasers.

Robbie McRobbie, Chief Executive of the Hong Kong Rugby Union, said he was excited about the increased demand for the Hong Kong Sevens 2023. "We sold more tickets locally in 2022 than ever before, and we are on track to top those figures in 2023," he added.

Event patron boxes on the main concourse level and fixed suites on the executive level are also in high demand, maintaining the tournament’s year-on-year take-up of corporate hospitality at over 90 percent.

The official beer of Rugby Sevens Carlsberg has also collaborated with football club Liverpool to invite two former players, Dirk Kuyt, and Vladimír Šmicer, to watch the competition together along with granting a chance to the audience to win a talk with the two players and other members of the Hong Kong Rugby Sevens Team such as Sebatien Brien and Rusell Webb.