Mainland Chinese tourists have packed Hong Kong’s Tsim Sha Tsui waterfront to recreate a well-known picture of tycoon Li Ka-shing during the “golden week” holiday, just one of the activities trending on social media over the border.

It was among a number of selfie spots that caught their attention, including MacDonnell Road in Mid-Levels and the former police station in Yau Ma Tei. The visitors have been following what key opinion leaders have shared on the mainland social media platform Xiaohongshu, known as the little red book.

“The idea is quite funny. Who doesn’t want to be another Li Ka-shing? It shows that I don’t have to spend a lot of money to have a good time in another city,” said Chen Jiayi, 24, a human resources consultant from Guangxi, on Wednesday.