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Wednesday, Aug 17, 2022

New World launches "Show me your love rice” charity sale

New World launches "Show me your love rice” charity sale

New World Development-initiated Share for Good donation platform is launching the “Show me your love rice” charity sale and inviting the public to support seven local restaurants by purchasing and donating meal vouchers for those in need.
Since the fifth wave of COVID-19 hit, the income and livelihood of the underprivileged have been directly affected. In spite of the challenging environment, a number of local restaurants have remained committed to distributing free meals to the underprivileged.

Starting at the end of May and lasting one month, the “Show me your love rice” charity sale will be joined by seven restaurants across Hong Kong, six of which have long been distributing free meals to the underprivileged: Happy Kitchen, Ho Win Roasted Meat Restaurant, Flourish Palace, Amitabha Buddha Vegetarian Restaurant, Manna and Dignity Kitchen.

In addition, in the face of the rising unemployment rate and cost of living, renowned noodles eatery Sister Wah is joining the charity sale to offer food to those in need.

Interested donors may visit any one of those restaurants and purchase a meal voucher to support the needy. Each voucher is priced between HK$30 and HK$60 and is equivalent to one boxed meal for a beneficiary.

When they purchase a voucher, donors will receive a special donation certificate, which also includes a QR code for a limited-time check-in on Instagram to help spread the word.

To support their effort, New World Group Charity Foundation took the lead by purchasing 1,000 “Show me your love rice” meals from each participating restaurant, with the entire programme expected to reach over 10,000 beneficiaries.

In addition, Share for Good will launch the city-wide “Share a Meal” donation programme in June, connecting close to 220 restaurants. The public may visit any one of these restaurants to dine and donate. The donations will be used to purchase food to provide those in difficulty with much-needed warm meals.

The full list of participating restaurants is available on the Share for Good website.

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