Hong Kong News

Nonpartisan, Noncommercial, unconstrained.
Friday, Apr 26, 2024

New Cathay Pacific chief has work cut out for him

New Cathay Pacific chief has work cut out for him

The new chief executive of Cathay Pacific Airways Ltd. faces many challenges when he starts on Jan. 1, from reviving the carrier’s international network after the Covid crisis to appeasing unhappy pilots.
Cathay said Wednesday that Ronald Lam, 50, will replace Augustus Tang as CEO, confirming an earlier Bloomberg News report. The Cambridge University graduate takes over with Hong Kong’s main airline still in a tight spot after Covid travel restrictions left it operating at bare-bones capacity for much of the pandemic.

While Hong Kong has opened its borders to quarantine-free travel again, rules like mandatory mask-wearing still linger, and Cathay has said it will take at least two more years to fully recover. Other airlines are bouncing back faster.

Like his predecessor, Lam grew up in Hong Kong and spent most of his career at Cathay, having joined as a management trainee in 1996. He is currently chief customer and commercial officer, as well as chairman of low-cost unit HK Express, which he helped integrate after its 2019 acquisition. He also spearheaded a new e-commerce strategy to expand non-flying revenue during Covid.

Lam is only Cathay’s fourth ethnically Chinese CEO, and this is the first time the company has appointed consecutive leaders from Hong Kong.

“I have been impressed by his long-term vision for the company, his intellect, and his determination to see the group succeed,” Cathay Chairman Patrick Healy said in a statement on Lam’s appointment. “He is without doubt ready to lead our organization.”

Lam certainly has his work cut out. Here’s a look at an initial to-do list for the new CEO.

Hong Kong’s belated withdrawal of Covid travel curbs suggests the worst of the crisis is over for Cathay, but it is far behind carriers in other markets. The airline flew just 16 percent of pre-pandemic passenger capacity in September, while Singapore Airlines Ltd. was back to about 73 percent of 2019 levels, similar to other major global operators like British Airways and Deutsche Lufthansa AG.

Cathay is also more hamstrung by its exposure to the enormous Chinese market, which is still largely off limits to travel. By origin of sale, revenue generated from mainland China and Hong Kong accounted for over half of total sales in 2019.

The airline is now flying to 51 destinations, only half the number it served before Covid, but at least better than the lows of carrying only a few hundred passengers a day on little more than a handful of routes. Daily passenger traffic used to be about 100,000. In September, the average was 8,870.

How quickly Lam can accelerate an increase in flights will shape the airline’s finances and levels of profit. One of the major challenges to that is staffing.

Cathay’s workforce has slumped 41 percent since the start of Covid, financial reports show, leaving it undercooked to cope with a rebound in travel. Carriers in the US and Europe struggled with that when their markets bounced back -- chaotic scenes of long queues, stranded passengers and piles of luggage were a common theme of the Northern Hemisphere summer.

Pilot numbers have dropped from around 4,300 at the main carrier and defunct Cathay Dragon to only about 2,390, according to the Hong Kong Aircrew Officers Association. Many were fired as Cathay cut costs to weather the Covid storm, while others left for rival airlines or to pursue different careers altogether, having become dissatisfied with working conditions and pay cuts. Flight attendant numbers more than halved from a peak of about 13,400 in 2019 to about 6,000.

The airline aims to hire 700 pilots and about 2,000 cabin crew by the end of 2023. It is unclear whether Lam will increase that target.

Cathay has said its salaries and packages are competitive.

“We need enough pilots to run the airline,” said Paul Weatherilt, chairman of the Hong Kong Aircrew Officers Association. “They need to understand why pilots have been leaving, we would like to know what the plan is, we would like to be involved, we would like a seat at the table.”

Cathay underwent a recapitalization earlier in the pandemic to raise HK$39 billion (US$5 billion). Half of that was in a loan from the government, which also took a stake in the airline. That loan hasn’t been paid back yet, and annual interest payments will increase from next year.

After racking up net losses of HK$33 billion through the pandemic, Cathay is at last on track for an operating profit in 2022, which could open a path for repayments to start next year.

Cathay aims to eventually expand aggressively with what is likely to be one of the biggest new aircraft orders in its 76-year history to capitalize on Hong Kong’s new third runway as the airport undergoes a HK$144 billion expansion to make it 50 percent bigger. Cathay will need a hefty investment to keep its dominant share of about half of the market.

In an interview with Bloomberg News in London last month, Lam said Cathay is considering adding passenger aircraft and freighters. The company would like to have synergy with its existing fleet, he said, which consists of Airbus SE A321neos, A330s, A350s and Boeing Co. 777s, while HK Express has an A320 family lineup.

Much rests on the reopening of China, its most important market.

Lam will have to deftly negotiate Cathay’s relationship with the mainland. Ties became particularly tense during anti-government demonstrations in Hong Kong in 2019, with Beijing imposing curbs on the airline, while it was also criticized by some in the protest movement. The tumult led to an upheaval in management.

State-run Air China has a 29.9 percent stake in Cathay and continues to show support. British conglomerate Swire Pacific Ltd. holds 45 percent.
Newsletter

Related Articles

Hong Kong News
0:00
0:00
Close
It's always the people with the dirty hands pointing their fingers
Paper straws found to contain long-lasting and potentially toxic chemicals - study
FTX's Bankman-Fried headed for jail after judge revokes bail
Blackrock gets half a trillion dollar deal to rebuild Ukraine
Steve Jobs' Son Launches Venture Capital Firm With $200 Million For Cancer Treatments
Google reshuffles Assistant unit, lays off some staffers, to 'supercharge' products with A.I.
End of Viagra? FDA approved a gel against erectile dysfunction
UK sanctions Russians judges over dual British national Kara-Murza's trial
US restricts visa-free travel for Hungarian passport holders because of security concerns
America's First New Nuclear Reactor in Nearly Seven Years Begins Operations
Southeast Asia moves closer to economic unity with new regional payments system
Political leader from South Africa, Julius Malema, led violent racist chants at a massive rally on Saturday
Today Hunter Biden’s best friend and business associate, Devon Archer, testified that Joe Biden met in Georgetown with Russian Moscow Mayor's Wife Yelena Baturina who later paid Hunter Biden $3.5 million in so called “consulting fees”
'I am not your servant': IndiGo crew member, passenger get into row over airline meal
Singapore Carries Out First Execution of a Woman in Two Decades Amid Capital Punishment Debate
Spanish Citizenship Granted to Iranian chess player who removed hijab
US Senate Republican Mitch McConnell freezes up, leaves press conference
Speaker McCarthy says the United States House of Representatives is getting ready to impeach Joe Biden.
San Francisco car crash
This camera man is a genius
3D ad in front of Burj Khalifa
Next level gaming
BMW driver…
Google testing journalism AI. We are doing it already 2 years, and without Google biased propoganda and manipulated censorship
Unlike illegal imigrants coming by boats - US Citizens Will Need Visa To Travel To Europe in 2024
Musk announces Twitter name and logo change to X.com
The politician and the journalist lost control and started fighting on live broadcast.
The future of sports
Unveiling the Black Hole: The Mysterious Fate of EU's Aid to Ukraine
Farewell to a Music Titan: Tony Bennett, Renowned Jazz and Pop Vocalist, Passes Away at 96
Alarming Behavior Among Florida's Sharks Raises Concerns Over Possible Cocaine Exposure
Transgender Exclusion in Miss Italy Stirs Controversy Amidst Changing Global Beauty Pageant Landscape
Joe Biden admitted, in his own words, that he delivered what he promised in exchange for the $10 million bribe he received from the Ukraine Oil Company.
TikTok Takes On Spotify And Apple, Launches Own Music Service
Global Trend: Using Anti-Fake News Laws as Censorship Tools - A Deep Dive into Tunisia's Scenario
Arresting Putin During South African Visit Would Equate to War Declaration, Asserts President Ramaphosa
Hacktivist Collective Anonymous Launches 'Project Disclosure' to Unearth Information on UFOs and ETIs
Typo sends millions of US military emails to Russian ally Mali
Server Arrested For Theft After Refusing To Pay A Table's $100 Restaurant Bill When They Dined & Dashed
The Changing Face of Europe: How Mass Migration is Reshaping the Political Landscape
China Urges EU to Clarify Strategic Partnership Amid Trade Tensions
The Last Pour: Anchor Brewing, America's Pioneer Craft Brewer, Closes After 127 Years
Democracy not: EU's Digital Commissioner Considers Shutting Down Social Media Platforms Amid Social Unrest
Sarah Silverman and Renowned Authors Lodge Copyright Infringement Case Against OpenAI and Meta
Why Do Tech Executives Support Kennedy Jr.?
The New York Times Announces Closure of its Sports Section in Favor of The Athletic
BBC Anchor Huw Edwards Hospitalized Amid Child Sex Abuse Allegations, Family Confirms
Florida Attorney General requests Meta CEO's testimony on company's platforms' alleged facilitation of illicit activities
The Distorted Mirror of actual approval ratings: Examining the True Threat to Democracy Beyond the Persona of Putin
40,000 child slaves in Congo are forced to work in cobalt mines so we can drive electric cars.
×