Macau's streets were packed in the run-up to the Lunar New Year after pandemic controls were abruptly lifted but it is far from business as usual as the Chinese casino hub wrestles with questions about its future.
Mainland Chinese tourists filled winding passages leading up to the historic Ruins of Saint Paul's, and stores selling local snacks like almond cookies and meat jerky had trouble keeping up.
"We don't have enough goods for this Lunar New Year as we didn't expect this," a business owner surnamed Li told AFP.
Tourists may now be back, but Beijing wants the former Portuguese colony to diversify its casinos-reliant economy.
President Xi Jinping has led a years-long anti-corruption campaign that clamped down on money laundering and gambling.
Yet quitting gambling -- and the huge tax revenues casinos generate -- will be a hard habit to break.
"The government has an inherent conflict," gaming consultant David Green told AFP.
"It needs to be seen by the central government to be promoting non-gaming, but... it has to be cognisant of maintaining its revenue stream."
The city of some 700,000 is the only place in China where casinos operate legally and for years has relied on mainland Chinese gamblers as its economic lifeline.
Last year Macau saw gaming revenues plunge to a record low of 42 billion patacas ($5.2 billion) after the government shut down most businesses at the height of a coronavirus
Macau issues just six operating concessions for a multi-billion-dollar industry that, until the pandemic hit, generated six times the gaming revenue of Las Vegas.
In December, the government awarded new decade-long concessions to all incumbents, effectively keeping the status quo but adding new requirements for non-gaming investment.
The firms have since pledged a total of $14.9 billion on projects including theme parks, convention and exhibition centres, fine dining and performance venues.
Former lawmaker Sulu Sou said it was "a step forward" for Macau to set clear demands for diversification, instead of relying on vague slogans as it had for years.
"Changes in the industry and shifting attitudes toward gambling in mainland China forced the [Macau] government to spell these requirements out in black and white," he told AFP.
Sou pointed to the downfall of "junket king" Alvin Chau, who was sentenced to 18 years in jail last week for hosting illegal gambling on a vast scale.
"It was a major signal to society that even as we return to normality, we can't use the old ways to make a fortune anymore," Sou said.
Chau was the figurehead of an industry that thrived on enticing high rollers from mainland China to gamble in Macau, by running VIP rooms and extending credit for bets.
VIP guests contributed around 15 percent of industry earnings before the pandemic, but the majority of this would be "permanently gone" due to regulatory concerns, according to Credit Suisse analysts.
"China's multi-year campaign against capital outflow and cross-border gambling carried on, rather than eased," they wrote earlier this month.
Last month, Macau dismantled most of its pandemic controls and reopened its borders, following Beijing's abrupt decision to abandon its signature zero-Covid
For residents like pharmacist Mariana Soares, the reopening capped off nearly three years of anxiety and economic doldrums -- but it also came with a sense of whiplash.
"It's a shock to the system," she told AFP.
"Suddenly everyone is coming in and it's like whatever happened before had been erased."
Dance studio owner Kam Pang said he was closing his business after two "mentally draining" years, adding that he lost up to $25,000 when the government ordered businesses to close.
"We couldn't do business because all of a sudden we were in lockdown for half a month," he said.
Eager to make the virus a memory, Macau officials have doubled down on new year celebrations with the hopes that the economic momentum can be sustained.
High-end hotels were fully booked during the festive period and officials said weekend visitor arrivals have recovered to around half of pre-pandemic levels.
Mass-market gaming revenue should be up to 55 percent of pre-pandemic levels by the end of the year, and 85 percent in 2024, according to Credit Suisse analysts.
Soares told AFP the pandemic changed how she saw her home city and that she would consider leaving for better economic opportunities.
"Macau will bounce back, I just don't know whether it would go back to its glory days," she said.
Pang said he believed Macau was "slowly establishing new ways of surviving".
"The question is whether people would like to come to Macau not to gamble but for other things."