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Friday, May 14, 2021

Louis Vuitton Introduces New Urs Fischer-Designed Monogram Print

Louis Vuitton Introduces New Urs Fischer-Designed Monogram Print

Louis Vuitton's famed monogram gets an update courtesy of Swiss contemporary artist Urs Fischer.



For its latest collaboration, Louis Vuitton taps acclaimed conceptual artist Urs Fischer for a new iteration of its signature monogram print. The Swiss artist is known for his sculpture and visual works which often distort the subject, and his bold reimagining for the French fashion house is no different.



The Louis Vuitton x Urs Fischer collection is a reworking of the brand’s signature flower motif and LV initials onto black and red, and black and white surfaces. “Memory Sketches”-the name given to this novel pattern by Fischer-features on all products in the capsule and ranges in size, color, and application technique across this comprehensive partnership. The collection features the print across a range of leather goods, ready-to-wear, shoes, and accessories. Seven special-edition bags embroidered with plush-like material bring a soft finish to this exuberant union between Fischer’s inner creative world and Louis Vuitton’s masterful craft for luxury goods and long-established support of the arts.

The Louis Vuitton x Urs Fischer collection is now available online and in stores.

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