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Saturday, Feb 22, 2025
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Korean immersive art exhibition to be held in HK
One of Korea's leading commercial design companies, famous for its site-specific media art installations, will present its first overseas exhibition in Hong Kong starting tomorrow (Fri).
Dubbed "ARTE M," a curated exhibition of its flagship "ARTE MUSEUM" exhibition created by the Korean digital design company d'strict, will occupy an 850-square-meter space at K11 HACC to show a balance with the immersive visuals as well as sensuous and ambient sounds.
Six of the company's works, themed with "eternal nature", will be present in the exhibition. It consists of four spaces, displaying art reinterpreting the elements and spaces of nature. It shows the life of flowers, endlessly crashing swells, boundlessly stretching seashore and a jungle in a tropical rain forest.
"The realistic representation of the eternity of nature and its graphic depiction through the convergence of visual creativity and digital media technology, including projection mapping and sensor-based interaction, allows audiences to experience nature without limits of time and space," d'strict's press release reads. It continues that the collection of works is intended to facilitate an intuitive understanding of nature and appreciation of the exhibition in visitors of all ages.
ARTE M exhibition will eventually move to 11 SKIES. More works, including a Hong Kong touch, will be added to the collection as a permanent exhibition.
Stressing that the exhibition has been inspired by each city where it has been presented, Song Jeong, a representative of d'strict, said "Visitors may be able to see original artworks inspired by the nature of Hong Kong in the upcoming exhibition (planned for 2024)."
Developed by New World Development and operated by K11, 11 SKIES spans over 3.8 million sq. ft. and ARTE MUSEUM will occupy about 28,040 sq. ft of the indoor entertainment hub in 11 SKIES. It will open from the end of 2023 to early 2024.
ARTE MUSEUM is currently open in three different cities in Korea. The first location opened in Jeju in September 2020, followed by Yeosu and Gangneung in 2021. Since the museum's opening, for approximately 23 months, the number of visitors at three locations has been 3.2 million.
It also plans to open exhibitions in Chengdu, Las Vegas, New York and Los Angeles.
Six of the company's works, themed with "eternal nature", will be present in the exhibition. It consists of four spaces, displaying art reinterpreting the elements and spaces of nature. It shows the life of flowers, endlessly crashing swells, boundlessly stretching seashore and a jungle in a tropical rain forest.
"The realistic representation of the eternity of nature and its graphic depiction through the convergence of visual creativity and digital media technology, including projection mapping and sensor-based interaction, allows audiences to experience nature without limits of time and space," d'strict's press release reads. It continues that the collection of works is intended to facilitate an intuitive understanding of nature and appreciation of the exhibition in visitors of all ages.
ARTE M exhibition will eventually move to 11 SKIES. More works, including a Hong Kong touch, will be added to the collection as a permanent exhibition.
Stressing that the exhibition has been inspired by each city where it has been presented, Song Jeong, a representative of d'strict, said "Visitors may be able to see original artworks inspired by the nature of Hong Kong in the upcoming exhibition (planned for 2024)."
Developed by New World Development and operated by K11, 11 SKIES spans over 3.8 million sq. ft. and ARTE MUSEUM will occupy about 28,040 sq. ft of the indoor entertainment hub in 11 SKIES. It will open from the end of 2023 to early 2024.
ARTE MUSEUM is currently open in three different cities in Korea. The first location opened in Jeju in September 2020, followed by Yeosu and Gangneung in 2021. Since the museum's opening, for approximately 23 months, the number of visitors at three locations has been 3.2 million.
It also plans to open exhibitions in Chengdu, Las Vegas, New York and Los Angeles.
