“As a policy, Ferrari will not be held to ransom as paying such demands funds criminal activity and enables threat actors to perpetuate their attacks,” the letter read.

“As part of the incident, some data regarding our clients were exposed, including names, addresses, email addresses, and telephone numbers. Your data may have been included as part of this incident.

“However, based on our investigation, no payment details and/or bank account numbers and/or other sensitive payment information, nor details of Ferrari cars owned or ordered have been stolen.”

The letter is signed by Chief Executive Officer Benedetto Vigna, who added the company has contacted a third-party forensics firm and relevant authorities for in-depth investigations.

A spokesman for the Office of the Privacy Commissioner for Personal Data replied to The Standard that the Office has not received any complaints or enquiries from public members relating to the incident, nor any data breach notification from the relevant company as of today.

The PCPD is also trying to contact Ferrari Hong Kong to ascertain if any Hong Kong customers are affected.

This latest cyber-attack follows two previous ones last May and October.

The first one targeted Ferrari’s cooperation with Swiss NFT (Non-Fungible Token) firm Velas Network for its F1 racing team; while the latter was done by a hacker group called RansomEXX, in which perpetrators publicized confidential documents of up to 7GB in size.

The Italian sports car giant set a new sales record in 2022 by delivering a total of 13,221 vehicles, which marked an 18.5 percent year-on-year increase.

Sales to Europe, the Middle East, and Africa (EMEA) crowned last year following a 10 percent year-on-year increase, with 1,527 vehicles sold. Sales to Chain, Hong Kong, and Taiwan also jumped by 65 percent to 478 vehicles.

Cantopop legend and movie star Aaron Kwok Fu-shing is also a fan, as he is best known for his passion and enthusiasm for the Italian sports car brand.