Following Yara Shahidi and Chaneyol Park and Jin Chen of K-pop group Exo, British-American freestyle skier Gus Kenworthy is the latest to front Prada's new Linea Rossa Fall/Winter 2020 campaign.
Kenworthy, who won the silver medal in Men's slopestyle at the 2014 Winter Olympics in Sochi, Russia, is lensed by Vanina Sorrenti in a series of motion-images that show Prada's sister brand's textile innovation for performance. Seen above, the gay athelte, who formally came out in 2005, is outfitted in fashionable high-tech fleeces and parks, which follow in Prada Rossa Linea's commitment to "help the wearer excel."
While Kenworthy has previously appeared in campaigns for Polo Ralph Lauren and Moncler Beyond, this marks his first high-fashion moment.
“This last is important. Even in corporate environments, it is very difficult to remove an underling for incompetence if that underling has seniority and a long history of good performance reviews. As in government bureaucracies, the easiest way to deal with such people is often to “kick them upstairs”: promote them to a higher post, where they become somebody else’s problem.”