Just hours after announcing that his next album, Certified Lover Boy, will release next January, Drake has another surprise coming a whole lot earlier: a new fashion collaboration with Nike.
Teased slowly over the past few months on Instagram, the release launches today, and is part streetwear, part merch. The collection includes the fan-favorite quilted heart embroidered bomber jacket in pink and black-that was briefly shown in the his "Laugh Now Cry Later” video with Lil Durk earlier this summer-as well as a lipstick-stained white baseball cap and CLB-printed tees, hoodies, and socks.
Of course, this isn't the rapper's first foray into fashion, having collaborated with the Jordan brand successfully over the past few years, worked with Calvin Klein and Prada, as well run his own brand, October's Very Own, since 2011. For the athletic giant, the team-up follows past similar collaborations with the like of Virgil Abloh and Travis Scott.
Never be afraid to try something new…
An amateur built the Ark that lasted forty days and forty nights; professionals built the Titanic that sank.