Hong Kong News

Nonpartisan, Noncommercial, unconstrained.
Thursday, Apr 25, 2024

Fashion powered by hygiene exclusively available at Lane Crawford

Lane Crawford, Hong Kong’s iconic luxury retailer, is presents INNOTIER, a self-disinfecting, anti-viral and sustainable everyday wear brand from the UK.

As Hong Kong settles into a new normal, health-conscious and discerning customers are looking for clothes that offer enhanced, anti-viral functions.

Anti-viral fabrics function by inhibiting and eliminating micro-organisms from growing and reproducing, thus providing protection against pathogens. Reducing the growth of odor-causing bacteria can also prevent unpleasant odor emanating from your clothes.

Now exclusively available at Lane Crawford’s ifc store in Central, INNOTIER is a cutting-edge fashion and lifestyle brand from the UK. It utilizes a unique patented technology that weaves Ionic+ pure silver into materials through a special formula.

The principle behind the technology is the release of positively charged silver in the presence of respiratory moisture from pure silver yarn, which stops pathogen growth, in a manner similar to the use of antibiotics.

What makes INNOTIER stand out is its anti-viral treatment process. INNOTIER garments have pure silver woven into the fabrics instead of merely laminating or spraying onto the surface of the materials. This ensures that the anti-viral efficiency stays intact for the entire lifetime of the garment.

Environmental consciousness

With self-disinfecting, anti-viral and anti-odor capabilities, these clothes need not be washed frequently, thereby reducing the use of water, saving energy and contributing to the earth’s sustainability.

This eco-conscious spirit is further driven by the brand’s mission to support five of the United Nations’ Sustainable Development Goals (UNSDGs). As part of this drive, their factory was awarded a Global Recycled Standard (GRS) certification for making a positive impact on the planet.

Versatile functions in practical designs

Menswear highlights from INNOTIER’s Cruise 2022 Collection feature the Classic INNOTEE t-shirt, which offers UPF 30 to 50+ ultraviolet protection in addition to its anti-viral and anti-odor capabilities.

The highly functional Champion Series Vertex Jacket is another piece not to be missed, featuring thermodynamics that regulate bodily heat, thanks to the nature of pure silver.
These simple, effortless yet elegant designs are available in easy-wear colors such as olive green, dark slate blue and black.

For ladies, the latest womenswear collection features the timeless black Champion Series Apex Trench, as well as the Vertex Everyday Leggings, Vertex Active Jacket and Vertex Boot Cut. Combining functionality and design, they are all anti-viral and anti-odor.

Echoing the simplicity of the menswear collection, the womenswear collection focuses on versatile neutrals adorned with pale pink, chequered, gingham and lace prints.

Anti-viral face mask

Perfectly suited for home living, daily wear and travelling, INNOTIER accessories offer the same anti-viral features, freeing you to enjoy life. Highlights include the InnoTouch Gloves that are touchscreen sensitive, the travel-friendly InnoCapsule Pouch and InnoSpace Garment Bag.

As face masks have become an important daily necessity, INNOTIER presents the ultimate face mask, InnoShield Champion Series SXM99, blending comfort with a high degree of protection and is available in stylish prints such as denim and chequered patterns. It has been certified by an international reputable laboratory to be effective against SARS and COVID.


Related Articles

Hong Kong News
It's always the people with the dirty hands pointing their fingers
Paper straws found to contain long-lasting and potentially toxic chemicals - study
FTX's Bankman-Fried headed for jail after judge revokes bail
Blackrock gets half a trillion dollar deal to rebuild Ukraine
Steve Jobs' Son Launches Venture Capital Firm With $200 Million For Cancer Treatments
Google reshuffles Assistant unit, lays off some staffers, to 'supercharge' products with A.I.
End of Viagra? FDA approved a gel against erectile dysfunction
UK sanctions Russians judges over dual British national Kara-Murza's trial
US restricts visa-free travel for Hungarian passport holders because of security concerns
America's First New Nuclear Reactor in Nearly Seven Years Begins Operations
Southeast Asia moves closer to economic unity with new regional payments system
Political leader from South Africa, Julius Malema, led violent racist chants at a massive rally on Saturday
Today Hunter Biden’s best friend and business associate, Devon Archer, testified that Joe Biden met in Georgetown with Russian Moscow Mayor's Wife Yelena Baturina who later paid Hunter Biden $3.5 million in so called “consulting fees”
'I am not your servant': IndiGo crew member, passenger get into row over airline meal
Singapore Carries Out First Execution of a Woman in Two Decades Amid Capital Punishment Debate
Spanish Citizenship Granted to Iranian chess player who removed hijab
US Senate Republican Mitch McConnell freezes up, leaves press conference
Speaker McCarthy says the United States House of Representatives is getting ready to impeach Joe Biden.
San Francisco car crash
This camera man is a genius
3D ad in front of Burj Khalifa
Next level gaming
BMW driver…
Google testing journalism AI. We are doing it already 2 years, and without Google biased propoganda and manipulated censorship
Unlike illegal imigrants coming by boats - US Citizens Will Need Visa To Travel To Europe in 2024
Musk announces Twitter name and logo change to X.com
The politician and the journalist lost control and started fighting on live broadcast.
The future of sports
Unveiling the Black Hole: The Mysterious Fate of EU's Aid to Ukraine
Farewell to a Music Titan: Tony Bennett, Renowned Jazz and Pop Vocalist, Passes Away at 96
Alarming Behavior Among Florida's Sharks Raises Concerns Over Possible Cocaine Exposure
Transgender Exclusion in Miss Italy Stirs Controversy Amidst Changing Global Beauty Pageant Landscape
Joe Biden admitted, in his own words, that he delivered what he promised in exchange for the $10 million bribe he received from the Ukraine Oil Company.
TikTok Takes On Spotify And Apple, Launches Own Music Service
Global Trend: Using Anti-Fake News Laws as Censorship Tools - A Deep Dive into Tunisia's Scenario
Arresting Putin During South African Visit Would Equate to War Declaration, Asserts President Ramaphosa
Hacktivist Collective Anonymous Launches 'Project Disclosure' to Unearth Information on UFOs and ETIs
Typo sends millions of US military emails to Russian ally Mali
Server Arrested For Theft After Refusing To Pay A Table's $100 Restaurant Bill When They Dined & Dashed
The Changing Face of Europe: How Mass Migration is Reshaping the Political Landscape
China Urges EU to Clarify Strategic Partnership Amid Trade Tensions
The Last Pour: Anchor Brewing, America's Pioneer Craft Brewer, Closes After 127 Years
Democracy not: EU's Digital Commissioner Considers Shutting Down Social Media Platforms Amid Social Unrest
Sarah Silverman and Renowned Authors Lodge Copyright Infringement Case Against OpenAI and Meta
Why Do Tech Executives Support Kennedy Jr.?
The New York Times Announces Closure of its Sports Section in Favor of The Athletic
BBC Anchor Huw Edwards Hospitalized Amid Child Sex Abuse Allegations, Family Confirms
Florida Attorney General requests Meta CEO's testimony on company's platforms' alleged facilitation of illicit activities
The Distorted Mirror of actual approval ratings: Examining the True Threat to Democracy Beyond the Persona of Putin
40,000 child slaves in Congo are forced to work in cobalt mines so we can drive electric cars.