As Hong Kong settles into a new normal, health-conscious and discerning customers are looking for clothes that offer enhanced, anti-viral functions.

Anti-viral fabrics function by inhibiting and eliminating micro-organisms from growing and reproducing, thus providing protection against pathogens. Reducing the growth of odor-causing bacteria can also prevent unpleasant odor emanating from your clothes.

Now exclusively available at Lane Crawford’s ifc store in Central, INNOTIER is a cutting-edge fashion and lifestyle brand from the UK. It utilizes a unique patented technology that weaves Ionic+ pure silver into materials through a special formula.

The principle behind the technology is the release of positively charged silver in the presence of respiratory moisture from pure silver yarn, which stops pathogen growth, in a manner similar to the use of antibiotics.

What makes INNOTIER stand out is its anti-viral treatment process. INNOTIER garments have pure silver woven into the fabrics instead of merely laminating or spraying onto the surface of the materials. This ensures that the anti-viral efficiency stays intact for the entire lifetime of the garment.

Environmental consciousness

With self-disinfecting, anti-viral and anti-odor capabilities, these clothes need not be washed frequently, thereby reducing the use of water, saving energy and contributing to the earth’s sustainability.

This eco-conscious spirit is further driven by the brand’s mission to support five of the United Nations’ Sustainable Development Goals (UNSDGs). As part of this drive, their factory was awarded a Global Recycled Standard (GRS) certification for making a positive impact on the planet.

Versatile functions in practical designs

Menswear highlights from INNOTIER’s Cruise 2022 Collection feature the Classic INNOTEE t-shirt, which offers UPF 30 to 50+ ultraviolet protection in addition to its anti-viral and anti-odor capabilities.

The highly functional Champion Series Vertex Jacket is another piece not to be missed, featuring thermodynamics that regulate bodily heat, thanks to the nature of pure silver.
These simple, effortless yet elegant designs are available in easy-wear colors such as olive green, dark slate blue and black.

For ladies, the latest womenswear collection features the timeless black Champion Series Apex Trench, as well as the Vertex Everyday Leggings, Vertex Active Jacket and Vertex Boot Cut. Combining functionality and design, they are all anti-viral and anti-odor.

Echoing the simplicity of the menswear collection, the womenswear collection focuses on versatile neutrals adorned with pale pink, chequered, gingham and lace prints.

Anti-viral face mask

Perfectly suited for home living, daily wear and travelling, INNOTIER accessories offer the same anti-viral features, freeing you to enjoy life. Highlights include the InnoTouch Gloves that are touchscreen sensitive, the travel-friendly InnoCapsule Pouch and InnoSpace Garment Bag.

As face masks have become an important daily necessity, INNOTIER presents the ultimate face mask, InnoShield Champion Series SXM99, blending comfort with a high degree of protection and is available in stylish prints such as denim and chequered patterns. It has been certified by an international reputable laboratory to be effective against SARS and COVID.