People who are fully vaccinated will be able to visit the Hong Kong Brands and Products Expo at Victoria Park for free after 6pm from December 11 to January 10 with the elderly still being allowed to register their personal information on paper.
The expo, scrapped last year due to the pandemic, will feature over 830 booths by more than 400 exhibitors.
It will be open daily from 11am to 9pm, and from 11am to 8pm on its last day.
The expo's virtual event will also be held from December 11 to January 3 for the first time.
To be eligible for the post-6pm free entrance, visitors must present their vaccination records.
But children with a height shorter than one meter, seniors aged 65 or above and people with disablities can visit the expo for free without the need to be double-vaxxed. Likewise, the first 30,000 people registering their memberships with the expo's mobile app will be granted free tickets without having to be fully vaccinated.
Others will have to pay HK$8 for admission. Physical tickets are available for sale on site while electronic ones can be bought from ticket seller Cityline.
A handful of infection-control measures will be adopted, with most exhibitors offering digital payment options. Attendees are also required to use the LeaveHomeSafe app.
Staff will be required to obtain a negative Covid
-19 nucleic acid test result 48 hours before the expo, and a mobile testing station will be made available to them and exhibitors.
Additionally, a no-tasting rule will be enforced.
To attract visitors, over 400 types of discounts, including one involving a 90 percent cut, will be rolled out by exhibitors.
"Those using the PayMe app will receive HK$50 cash rebate for every HK$1,500 they spend," organizers said.
For those who cannot visit the expo, 1,555 among them may win a gift bag worth HK$255 each by joining one of the expo's online events.
Eligible participants should be born in 1966, born on May 5, or have two fives next to each other on their Hong Kong ID card number.
Activities such as the Miss Exhibition Pageant will also make a comeback.
The Chinese Manufacturers' Association of Hong Kong president, Allen Shi Lop-tak, said he was optimistic that the expo's turnover will be back to pre-pandemic levels.
"The Lunar New Year is near, so a lot of people will shop at the expo for preparations, including buying dried seafood," he said.