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Sunday, Sep 19, 2021

Emma Raducanu is firmly on the path to being a Global Megastar

After the weekend of a lifetime, Britain's teen sensation Emma Raducanu goes from tennis court to TV circus... and takes America by storm
She's become a household name overnight after dazzling us on court with her historic US Open win.

Now Emma Raducanu is firmly on the path to being a global megastar – after waking up in New York yesterday to find the world clamouring to hear what she has to say about her incredible, faultless win at such a young age.

And it seems the 18-year-old is taking it all in her stride, serving up a set of TV interviews and Instagram posts with ease, humility and (of course) that megawatt smile.

Since victory on Saturday, Emma has swapped hotels from the InterContinental – a plush-enough place which hosted her for free as arranged by US Open – to the Peninsula on New York's exclusive Fifth Avenue, three times more expensive and the haunt of royalty, presidents and film stars.
From here she found herself at the centre of a media blitz yesterday, appearing live on two breakfast shows within one heady hour.

If that wasn't enough, the day was due to be topped off by an appearance at the Met Gala, a fashion extravaganza chaired by American Vogue's editor – and tennis superfan – Anna Wintour. The glittering event was postponed from its usual date in May due to the Covid-19 pandemic, meaning Emma could celebrate her success with a true Cinderella moment.

The freshly-minted millionaire (that phenomenal final victory earned her £1.8million in prize money) was set to emerge in a designer gown, sharing the red carpet with more established stars including Lewis Hamilton and Venus Williams. The teenager from Bromley, who has gone from 2,000 Instagram followers in June to 1.6million today, will have to get used to rubbing shoulders with the A-list.

Her NBC hosts couldn't get over how fabulous she is in person after having her on their breakfast show, which is shown across America. After interviewing her Craig Melvin gushed: 'She's delightful.' Co-host Savannah Guthrie agreed: 'I know. A star is born.'
It had been an early start for Emma. At 7am, she and her team left The Peninsula. Coach Andrew Richardson, agent Chris Helliar and physio Will Herbert – who she calls 'the mechanic' – had spent Sunday night talking about the incredible victory over the 19-year-old Canadian Leylah Fernandez. It's thought they did so at their hotel's striking Salon de Ning rooftop terrace – with Tim Henman also in attendance.

'We had a really nice night, you know, we all spent the night just reflecting,' Emma said yesterday.

'It was a really cool moment because it's been such a long trip for us and everything has gone so fast. We were taking care of every single day and before we know it three weeks had gone, but we just got to reflect and share a few stories and it was a nice night to have with everyone.'

As she left the hotel to get into a car with Helliar, a fresh-faced Emma was wearing shorts and a £22 men's Nike T-shirt featuring a cartoon of the Statue of Liberty holding a tennis racquet.

By 7.30am she had changed and was live on coast-to-coast television on ABC's Good Morning America, filmed in the network's studio in Times Square.

The teen wore button-fly jeans, believed to be a pair from fashionable brand Mother costing around £300, along with a white cashmere cardigan and top set costing £228 from sustainable clothing brand Reformation. Her white trainers were from Nike, with whom she has a shoe and clothing sponsorship.

Despite sporting a look familiar to so many teens (a similar cardigan can be bought at Zara for £15.99) she upped her bling factor with an £11,000 gold graduated link necklace from Tiffany, plus the £4,500 pearl and diamond earrings from the jeweller she wore when playing on Saturday night.

Emma seems to have signed a deal to be a Tiffany ambassador. The company changed hands earlier this year and is now a part of the giant LVMH luxury goods empire. The first brief for the new management team is to grow the brand outside America – particularly in the Asian market.
Emma, who was born in Canada to a Romanian father and Chinese mother, is 'quite capable' in Mandarin and couldn't be a better fit for Tiffany. She's in starry company – Beyonce and Jay-Z are also new ambassadors for the brand.

In her interview with ABC, Emma expressed delight over the letter she received from the Queen – and told all about the mystery of her lost Apple earphones.

After winning on Saturday night she'd told reporters that affording a new pair had become a running joke among her team. 'Before my first round qualifying match I lost my AirPods and I was basically running around the changing room like three minutes before my call to go on trying to find it, but I lost it.' Thankfully, she found them just before the semi-finals.
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