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Thursday, May 13, 2021

Dior Chez Moi Pop-Up Shop Opens in SoHo

Dior Chez Moi Pop-Up Shop Opens in SoHo

The House of Dior's new pop-up shop in New York City's SoHo district showcases Dior Chez Moi, the brand's first limited loungewear collection.

Amidst the cobblestone streets of New York City's SoHo neighborhood, you can now shop Dior Chez Moi, a capsule collection of exclusively loungewear (a first for the brand). The collection includes an array of patterned pieces that resemble blue-and-white porcelain from China's Ming dynasty. In homage to founder Christian Dior's superstitions, the clothing features zodiac imagery reimagined by Pietro Ruffo, a contemporary Italian artist and friend of Maria Grazia Chiuri. Dior Men's Pre-Fall 2021 collection employed a similar concept, with original graphics from artist Kenny Scharf to depict each of the Chinese zodiac signs.

Located in a small boutique, the shop reflects a level of initmate luxury, similar to the collection itself. The casual attire exudes both elegance and comfort-a refined laxity that will give your loungewear drawer a much-needed update. This New York shop is the premiere opening in a series of limited pop-ups set to launch across the globe.

The House's pop-up shop for the Dior Chez Moi collection is open now at 109 Greene Street. The collection is available online or at the boutique until March 19th, 2021.


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