The three organisers of the leading beauty exhibitions, i.e., BolognaFiere, Informa Markets and Shanghai Baiwen Exhibition Co Ltd have joined hands to host South China Beauty Expo in the Shenzhen Convention & Exhibition Center from July 30 to August 1, 2020. This launch brings the development of the beauty industry in the Greater Bay Area into a new era, and targets the development needs of new generations of consumer groups, high-tech new retail channels and manufacturing enterprises.