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Thursday, Aug 13, 2020

Can Renren, ‘China’s Facebook’ from the dotcom era, win back its millennial audience with nostalgia?

Can Renren, ‘China’s Facebook’ from the dotcom era, win back its millennial audience with nostalgia?

Once widely used by students, Renren fell out of favour in the smartphone era as mobile-focused apps such as WeChat and Weibo became more popular. It has launched its first mobile social networking app, hoping to win this demographic back
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