Sponsorships Wanda, Hisense pitch the globe as China tops spending for soccer tourney
Chinese advertisers are featured front and center at the World Cup, with companies from state-owned electronics manufacturer Hisense to property developer Dalian Wanda Group spending a combined $1.4 billion on advertisements and sponsorships.
Chinese property developer Dalian Wanda Group inked a 15-year sponsorship deal with international soccer governing body FIFA in 2016.
They are the biggest spenders at the soccer tournament in Qatar, surpassing the U.S.