With the 2022 Qatar World Cup having just kicked off on November 20, Central Market has prepared for fans an all-day soccer experience with its “World Cup for All” event, with the event now live until December 18.
Partnering with more than 15 of the most recognizable global brands including Budweiser, Adidas, Hyundai, Qatar Airways, VISA, and Samsung, along with Sing Tao News Group, Sing Tao Sports, The Standard, and East Week as strategic partners of the event, Central Market will offer fans the World Cup experience as if they were in Qatar themselves!
Fans will be able to have a go at guessing the winning teams on each match day - with big prizes on the line. There will also be pre-match parties for selected matches, with renowned sports commentators joining in to help fans warm up ahead of the games!
An array of activities, games, workshops and limited-time shopping offers will also be on offer at Central Market for fans to indulge in every goal-scoring moment!
for details of the event.
The grand opening of the event on November 17 was attended by Ali Saad Al-Hajri, Consul-General of Qatar in Hong Kong; Simon Manning, Managing Director of Nina Hospitality; Joseph Leung, Deputy Leasing Director of Chinachem Group; Angie Chung, Deputy General Manager of Central Market, Chinachem Group; Jeffrey Lo, Sales Manager (On Trade) Hong Kong & Macau, Budweiser Brewing Company APAC Limited; Pui Kwan Kay, Chairman of HKFA; Kevin Lau, Managing Director of Hyundai Hong Kong Co.; Terrence Yu, Sales Manager, Hong Kong and Taiwan of Qatar Airways; Duncan Chan, Assistant Vice President, Commercial Sales, PCCW Media Group; Timothy Shen Ka-yip, Founder and Investor of Yesports Media Limited; Cai Jin, Co-Chief Executive Officer of Sing Tao News Corp; Anthony Leung, General Manager of Business and Market Development, Metro Broadcast; Sherman Leung, Senior Marketing Director, Consumer Electronic Business of Samsung; Carmen Yip, Director of Strategic Partnerships, foodpanda; Justin Chan, Founding Member of Bloom.
When asked to comment on the event, Charmine Miao, General Manager of Leasing of Chinachem Group, said the G/F OASIS of Central Market allows fans to enjoy the matches hassle-free in a setup provided by the Market with the help from Budweiser and Samsung.
“Apart from the matches, fans will be able to learn more about Qatar’s culture and history while participating in the event. That echoed with Central Market’s key focus of cultural inheritance,” said Miao.
Separately, Miao said the Oktoberfest previously held in Central Market had received a positive response, showing the public that Central Market is not only a historical building but also a place for fun and games.
“With ‘Playground For All’ as the main concept, Central Market will be a new landmark in Central to bring Hongkongers all sorts of community experiences,” Miso added.
Meanwhile, speaking of the strategic partnership between Sing Tao and Central Market, Cai hoped the group can help hype up the event and connect the general public amid the World Cup craze.