The ad in question featured an image of the iconic masked character throwing a Molotov cocktail, a homemade grenade made from gasoline-filled bottles and frequently used by Hong Kong protesters in clashes with police.
Pink letters in the foreground say “the future is young.”
Many of the protesters in Hong Kong - who are fighting an extradition-to-China proposal - are college-age or younger and wore masks during the demonstrations.
The similarities were not lost on Chinese citizens.
“No matter what the reason, to put an image like this up at a sensitive time like this means you have a death wish,” a user on the social media site Weibo wrote, according to the Daily Beast.
The ad, part of a promotion for DC Comics’ “Dark Knight Returns: The Golden Child,” was yanked from the company’s Twitter and Instagram accounts following the backlash.
The removal then prompted criticism from backers of the Hong Kong protesters.
Everything has beauty, but not everyone can see.