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Thursday, Dec 09, 2021

A La Carte and Hasbro to co-develop Transformers-themed restaurants

A La Carte and Hasbro to co-develop Transformers-themed restaurants

A La Carte (HK) and Hasbro Inc will together develop the iconic Transformers brand into themed, high-tech dynamic restaurants that will be launched in major cities in Asia in 2022.
A La Carte, a wholly-owned food & beverage division of iFREE GROUP, and the US-based toy company has entered into an agreement for the development of the themed outlets.

The team at A La Carte has conceptualized a smart F&B concept that provides both excitement to customers and nutritious balance to its food offerings. It also said the outlets will stay true to the Transformers brand’s core DNA and will provide consistent and compelling touch points to attract dine-in customers.

The outlets will launch in major cities in Asia as soon as 2022.

Zoe Chow, Senior Vice President of A La Carte, said they believed they can create the ultimate fun and exciting dining experience after teaming up with Hasbro.

Matt Proulx, Vice President of Global Location Based Entertainment at Hasbro, was excited to expand the Transformers brand into a new environment for fans and consumers to enjoy with A La Carte’s regional supply chain and technology platforms.
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