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Saturday, Feb 22, 2025
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7-Eleven launches charity program to raise HK$2m to feed those in need
A charity program that aims to provide free meals and supplies to the underprivileged was launched by 7-Eleven and social enterprise “Pei Ho Counterparts” on Thursday. Fifty cents will be donated for each designated meal box sold in 7-Eleven stores.
The ‘Sik Tak Fan La’ Charity Program, which means “the meal is ready to serve” in Cantonese, will last for a year. Starting today, 50 cents will be donated to Pei Ho Counterparts for each designated 7-SELECT meal box sold.
Customers will receive a ‘Sik Tak Fan La’ thank you receipt every time they buy a 7-SELECT meal box. On ‘Double Up Day’, the 11th day of every month, the donation will be doubled from 50 cents to HK$1 for every designated 7-SELECT meal box sold.
7-Eleven targets to raise HK$2 million. That will be equivalent to providing over 80,000 meal boxes and supporting five months of food assistance to the elderly, homeless, and grassroots families in need.
An official website will also be launched to show the number of meal boxes sold and the real-time amount of donations so that donors can keep track of the program’s progress.
Pei Ho Counterparts, founded by Chan Cheuk-ming who is popularly known as Ming Gor, has been a charity partner of 7-Eleven since 2017.
According to the latest Hong Kong Poverty Situation Report, there is over 580,000 elderly in poverty, including 210,000 who live alone. Many grassroots have lost their jobs and a stable income in the pandemic and are struggling.
Customers will receive a ‘Sik Tak Fan La’ thank you receipt every time they buy a 7-SELECT meal box. On ‘Double Up Day’, the 11th day of every month, the donation will be doubled from 50 cents to HK$1 for every designated 7-SELECT meal box sold.
7-Eleven targets to raise HK$2 million. That will be equivalent to providing over 80,000 meal boxes and supporting five months of food assistance to the elderly, homeless, and grassroots families in need.
An official website will also be launched to show the number of meal boxes sold and the real-time amount of donations so that donors can keep track of the program’s progress.
Pei Ho Counterparts, founded by Chan Cheuk-ming who is popularly known as Ming Gor, has been a charity partner of 7-Eleven since 2017.
According to the latest Hong Kong Poverty Situation Report, there is over 580,000 elderly in poverty, including 210,000 who live alone. Many grassroots have lost their jobs and a stable income in the pandemic and are struggling.
