Hong Kong News

Nonpartisan, Noncommercial, unconstrained.
Tuesday, Apr 23, 2024

6 steps Hong Kong can take to regain the global spotlight

6 steps Hong Kong can take to regain the global spotlight

After defining its vision and brand, Hong Kong should use its flagship airline and ambassadors from sectors ranging from lifestyle to business to tells its story globally. Initiatives such as a visitors passport and tax incentives could sweeten the deal.
The mood music surrounding Hong Kong is dramatically changing for the better. The various international meetings taking place here confirm that Hong Kong is coming back. In fact, it never went away, but Covid-19 restrictions made it virtually impossible to function as an international business hub.

So what now? How to do we regain our presence on the global stage? I believe there are six initiatives that will transform Hong Kong’s reputation going forward as a place to work, live, visit and love.

First, vision. The Hong Kong government has a golden opportunity to rewrite history and reclaim the city’s place in the world. The government needs to define what Hong Kong is and represents for residents, visitors and businesses.

Most importantly, how will the government secure hope for the younger generation who, in many cases, feel their future is bleak? What opportunities does the city offer? Define them for today and for the future.

Second, brand. With a vision in place, we can then properly tell our story. The Hello Kitty – sorry, Hello Hong Kong – “campaign” is not the answer. We need a visionary, uplifting and authentic global campaign that captures the heart and soul of what Hong Kong is and will become.

Find the best local and global creative professionals. Hire them to capture the world’s imagination through stunning films, images and words. Roll this campaign out through modern media channels. Connect with the people who matter to our future – which is everyone.

Cathay Pacific is Hong Kong’s airline, which means it has tremendous global diplomatic importance. Those tails at every airport around the world represent huge branding power. Cathay and Hong Kong need to become one, just as Singapore Airlines and Singapore have become.

A Hong Kong relaunch needs our airline to relaunch in parallel, becoming our international icon: the planes, the people, the flying experience and, most importantly, the destination.

Third, advocacy. Hong Kong needs to get on the global road and tell the world its story. I’d like to see Hong Kong ambassadors from entertainment, business and lifestyle on every talk show and in every news media on the planet, showing the vibrancy, passion and creativity Hong Kong has to offer.

I am not suggesting replicating South Korea’s brilliant soft-power campaign. But BTS and Blackpink are selling out stadiums worldwide, just saying.

Fourth, a visitor passport. The Hong Kong Tourism Board should design and roll out a simple, motivational promotion to spur visits to Hong Kong. How? Let visitors from anywhere download a “passport” that delivers genuine benefits on arrival for their stay: free public transport, free taxi rides, significant discounts at hotels and restaurants, for starters.

The government would need to underwrite this initiative, but I am confident the entire Hong Kong food and beverage industry would get behind such a move if it drove visitor traffic.

Fifth, an income tax holiday. If Hong Kong is looking to attract new talent from around the world, make it financially attractive. The pitch is simple: the Hong Kong government wants you to make our place, your place. When you come here to work for the first time, your first 12 or 24 months will be tax-free.

Sixth, showtime. Hong Kong needs to become Asia-Pacific’s destination of choice for global music, entertainment and film production. Make the financial incentives unbeatable.

Film production is a quick win. Vancouver offers up to 40 per cent in tax credits and incentives for films made in the city. Hong Kong should offer 100 per cent. Films are the best way to showcase a city.

Previously even people who had never been to Hong Kong wanted to visit the city. It was seen as an exciting blend of East and the West. Today many people either think we are in dire straits or ask with deep concern, “Are you OK?”.

The people who know Hong Kong know we are OK. Many who left, and in many cases with valid reasons, are now considering coming back. The challenge is now to win the hearts and minds of the new local and the global community.

Hong Kong is, and will always be, unique. Our mission must now be to rebuild our role in the world – as somewhere to work, live, visit and love.

Related Articles

Hong Kong News
It's always the people with the dirty hands pointing their fingers
Paper straws found to contain long-lasting and potentially toxic chemicals - study
FTX's Bankman-Fried headed for jail after judge revokes bail
Blackrock gets half a trillion dollar deal to rebuild Ukraine
Steve Jobs' Son Launches Venture Capital Firm With $200 Million For Cancer Treatments
Google reshuffles Assistant unit, lays off some staffers, to 'supercharge' products with A.I.
End of Viagra? FDA approved a gel against erectile dysfunction
UK sanctions Russians judges over dual British national Kara-Murza's trial
US restricts visa-free travel for Hungarian passport holders because of security concerns
America's First New Nuclear Reactor in Nearly Seven Years Begins Operations
Southeast Asia moves closer to economic unity with new regional payments system
Political leader from South Africa, Julius Malema, led violent racist chants at a massive rally on Saturday
Today Hunter Biden’s best friend and business associate, Devon Archer, testified that Joe Biden met in Georgetown with Russian Moscow Mayor's Wife Yelena Baturina who later paid Hunter Biden $3.5 million in so called “consulting fees”
'I am not your servant': IndiGo crew member, passenger get into row over airline meal
Singapore Carries Out First Execution of a Woman in Two Decades Amid Capital Punishment Debate
Spanish Citizenship Granted to Iranian chess player who removed hijab
US Senate Republican Mitch McConnell freezes up, leaves press conference
Speaker McCarthy says the United States House of Representatives is getting ready to impeach Joe Biden.
San Francisco car crash
This camera man is a genius
3D ad in front of Burj Khalifa
Next level gaming
BMW driver…
Google testing journalism AI. We are doing it already 2 years, and without Google biased propoganda and manipulated censorship
Unlike illegal imigrants coming by boats - US Citizens Will Need Visa To Travel To Europe in 2024
Musk announces Twitter name and logo change to X.com
The politician and the journalist lost control and started fighting on live broadcast.
The future of sports
Unveiling the Black Hole: The Mysterious Fate of EU's Aid to Ukraine
Farewell to a Music Titan: Tony Bennett, Renowned Jazz and Pop Vocalist, Passes Away at 96
Alarming Behavior Among Florida's Sharks Raises Concerns Over Possible Cocaine Exposure
Transgender Exclusion in Miss Italy Stirs Controversy Amidst Changing Global Beauty Pageant Landscape
Joe Biden admitted, in his own words, that he delivered what he promised in exchange for the $10 million bribe he received from the Ukraine Oil Company.
TikTok Takes On Spotify And Apple, Launches Own Music Service
Global Trend: Using Anti-Fake News Laws as Censorship Tools - A Deep Dive into Tunisia's Scenario
Arresting Putin During South African Visit Would Equate to War Declaration, Asserts President Ramaphosa
Hacktivist Collective Anonymous Launches 'Project Disclosure' to Unearth Information on UFOs and ETIs
Typo sends millions of US military emails to Russian ally Mali
Server Arrested For Theft After Refusing To Pay A Table's $100 Restaurant Bill When They Dined & Dashed
The Changing Face of Europe: How Mass Migration is Reshaping the Political Landscape
China Urges EU to Clarify Strategic Partnership Amid Trade Tensions
The Last Pour: Anchor Brewing, America's Pioneer Craft Brewer, Closes After 127 Years
Democracy not: EU's Digital Commissioner Considers Shutting Down Social Media Platforms Amid Social Unrest
Sarah Silverman and Renowned Authors Lodge Copyright Infringement Case Against OpenAI and Meta
Why Do Tech Executives Support Kennedy Jr.?
The New York Times Announces Closure of its Sports Section in Favor of The Athletic
BBC Anchor Huw Edwards Hospitalized Amid Child Sex Abuse Allegations, Family Confirms
Florida Attorney General requests Meta CEO's testimony on company's platforms' alleged facilitation of illicit activities
The Distorted Mirror of actual approval ratings: Examining the True Threat to Democracy Beyond the Persona of Putin
40,000 child slaves in Congo are forced to work in cobalt mines so we can drive electric cars.